JOEY NOBLE · FOUNDER OF SUPRIETY™

There’s more to my story than what you see.

If you want to understand what I’ve been through and why I’m building Supriety, start here.

← The First 5
Joey Noble in San Francisco
Joey Noble · San Francisco

Before Supriety

I’m Joey Noble. I spent years homeless in San Francisco, living with heroin and then fentanyl addiction. When you see me talking about Supriety or sharing something I’m building, you’re seeing a small part of the story.

On April 3, 2020, I was stabbed near my heart. I didn’t see the knife. At first I thought I’d been punched. Then I realized I’d been stabbed.

I survived. I kept asking why I was still here. I felt I was here for something, but at that point I didn’t know what it was. That question stayed with me.

Recovery was the starting line.

When I found a way off fentanyl, I couldn’t stop thinking about how long it had taken me to learn about the help that was available. Other people were still out there wanting to stop. I wanted them to have information I wished I’d had sooner.

That became Supriety.store. Helping people find information about getting off fentanyl is still part of why I’m doing this. Find free fentanyl help and treatment navigation.

Getting off fentanyl didn’t mean everything else was suddenly fixed. I still had to work out how to follow through on the things I wanted for my life. Knowing what might help and actually doing it were two different things.

Then I noticed what was happening with my phone.

My phone died at Berkeley BART, and the panic I felt reminded me of withdrawal. I’m not saying a phone and fentanyl are the same thing. I’m describing what I felt, and why it made me pay attention.

Later, I could spend hours with AI researching, planning, checking, rewriting, and rebuilding. Some of that work helped me. But sometimes I’d keep going without doing the thing I came there to work on.

I had more information and more plans. I still needed to act. That’s what I mean by Digital Drift: you start with an intention, get pulled into the screen, and lose track of what you meant to do.

AI has helped me build things I couldn’t have built on my own. I want that help. I also want to keep practicing the thinking, speaking, and decision-making that I need to own.

Why I started with five morning actions

I learned the morning actions on YouTube. I didn’t invent drinking water, getting outside, moving, practicing gratitude, doing something hard, or making an intentional food choice. I wanted help following through.

So I started building a way to see what I’d actually done and return when I stopped. The First 5 asks you to complete five adaptable actions in the same morning, on seven mornings within 30 days. They don’t have to be consecutive. A missed morning doesn’t erase the ones you completed.

The tracker makes the actions visible. The family option lets people do it together. The tree funding connects starting and following through with something outside the screen.

I’m not claiming this repairs cognitive damage or treats addiction. I’m testing whether a simple practice can help people follow through on choices they want to make.

I’m building the system I still need.

A lot of this work has happened in a Tenderloin studio with chaos outside. I haven’t been building from a place where everything is settled. The practice has to fit a real life, including mine.

Supriety is about human agency: being able to choose what happens next and act on it. My experience with fentanyl is part of that. So is what I’ve noticed about screens, AI, and my own ability to follow through.

I know what I want to do with the fact that I’m still here. I want to help people get off fentanyl, and I want to build something that helps us keep more say in our own lives. I’m still working out how to do that well.

That’s the story behind what you see me posting.